If your business isn't showing up in Google, the map pack, or an AI answer, that's a digital marketing problem. It doesn't have to mean an agency retainer or a full-time hire to fix it.
Searching for a “digital marketing service” or “digital marketing company” usually means one thing: you already know your business needs help showing up online, you're just not sure what that help should look like or cost. Here's the honest version of what your options actually are.
Most of your next customers start their search online, on Google, in the map pack, or increasingly by asking an AI tool like ChatGPT or Gemini which business to call. If your Google Business Profile is incomplete, your site has no page built around what people actually search, or nothing about your business is structured for an AI tool to cite, you're effectively invisible at the exact moment someone's deciding who to hire. That's what "digital marketing" actually means for a business your size, not a vague catch-all, a specific, fixable visibility problem.
A traditional digital marketing company or agency retainer typically starts around $1,500–$5,000 a month, often with a 6–12 month contract. Sitework is $19–$39 a month, month to month, cancel anytime. You're not paying for an account manager, a proposal deck, or overhead, just the plan itself.
You don't need a marketing background, and you don't need to learn what a category or a backlink is. Each monthly plan is written in plain, specific steps: what to fix, why it matters this month, and how to do it. Most items take an hour or less, and anything technical is written so you can hand it straight to a freelancer or your website's support team.
Sitework's plans come from the same discipline behind 20+ years of hands-on search and visibility work across businesses of every size, including Fortune 500 companies, not a templated checklist recycled across every client. Read more about the background behind the plans. Each plan is written for your specific trade, matched to what's actually changing in Google's algorithm and in how AI tools recommend businesses that month, not generic advice that could apply to anyone.
Every month without a plan is a month a competitor's business shows up first instead of yours. Sitework gives you the same caliber of digital marketing strategy an agency would, at a fraction of the cost and with none of the contract.
See plans →If most of your new customers used to come by word of mouth or a sign out front and that's slowed down, or if you've searched your own business name and noticed missing reviews, an incomplete profile, or no mention in an AI tool's answer, that's a sign your digital visibility needs work.
You're paying for a written monthly plan, not an ongoing service relationship. There's no account manager, no proposal process, and no contract, which is most of what drives up a traditional agency's price.
Plans are written per trade, not as one generic template. Check your trade on the industries page to see what's specifically covered.
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